Alan Menken: Personal Identity and Websites

  • Alan Menken is a legendary composer yet he does not have his own individual online presence. Cynda Media Lab’s goal is to help Alan Menken establish and maintain a powerful online persona. The projects were divided into three phases: in phase one, the primary components are the personal logo and the official Alan Menken Facebook Fan Page; in phase two, an immersive website was executed; and phase three will be an ongoing promotional campaign leveraging the power of all social media platforms.