Identity Development :
The logo that was selected: captures the essence of the State of Maharashtra. The M is formed using two inward- facing Tutaris - a musical instrument tracing connections to ancient, royal traditions of Maharashtra. It was used to announce the arrival of kings or the victorious, thus symbolizing grandeur, victory and the spirit to emerge as a leading State.
Using the the State identity, 80 flex banners and billboards were created revolving around the progress of Maharashtra in different sectors such as Agriculture, Tribal Welfare, Women and Child Welfare, Culture, Movies, Infrastructure, Finance and so on. (3 examples)