The Mimi Awards | Event Branding

  • The Harold and Mimi Steinberg Charitable Trust's annual Mimi Awards (aka Steinberg Playwrights Awards) are attended by the Who's Who of the NY Theater Industry. Following design direction established by the Creative Directors, I completed the design for the print invitation, and designed the email invitation, printed program and event signage for the gala event, giving a new twist to existing Mimi Awards branding elements.
    Design Firm: Rogers Eckersley Design (RED)
    Creative and Art Direction: Sam Eckersley and Stuart Rogers
    Graphic Design: Alane Marco, Kathryn Brylinski (Save the Date card, initial invitation design)
    Production: Abby Pribble
    Client: The Harold and Mimi Steinberg Charitable Trust (Deborah Martin, Project Manager)
  • Vivian Beaumont Theater lobby space viewed from Lincoln Center Plaza
  • Invitation front and back cover, with envelope
  • Invitation, inside spread
  • Program booklets
  • Program booklet cover with wrap-around reversed logo
  • Program, inside cover and program order. I designed a new repeating background design that I also used in the oversized banners for the reception space.
  • Program booklet, inside spread
  • Program booklet, inside back cover spread
  • Gift packaging for gala dinner
  • Full program of event signage.
  • Lower lobby directional sign
  • Announcement signage in the reception area
  • Announcement signage in the reception area
  • Announcement sign in Mitzi Newhouse Theater lobby for award ceremony held in the Newhouse.
  • Playwright John Guare at podium introducing honoree Annie Baker
  • 6'x6' MIMI banners in Vivian Beaumont Lobby with decor elements. I created the background pattern for this year's banners, which I also used on inside cover of program booklet.