Elephant Drive is an oline backup and storage software that when downloaded to your computer serves as a Cloud to keep your files safe and synchronized amongst your devices.
I was contacted by the client to illustrate the Download Process and the User Interaction, making it more obvious and user friendly.
The approach was to create cleaner and more modern graphics, but making it charming and maintaining its friendly character to reach a wide range of consumers.
We approached this project with the intent to make it extremely clear to the user the steps necessary to install the software and how to use it.
I was also asked to re-design their logo and corporate identity, and later on to concept and execute their online ads to contribute with their marketing efforts.
Vector Illustrations for Hardware and App Icon.
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