CASE STUDY: BRAND IDENTITY FOR L’ORÉAL USA WOMEN IN DIGITAL
Technology is revolutionizing the beauty industry. L’Oréal’s Women in Digital was founded to provide a network for women working in digital marketing, technology and IT functions of the beauty industry; allowing them to share recognition, testing and recruitment with their peers.
A strong brand identity sourced design cues from technology as well as existing social media icons, taking into consideration the importance of appealing to the core female audience. Designs were required to be adaptable for communication across all media platforms – web, mobile and print.