A wood manufacturer decided to convert a section of the factory into a showroom to display their custom-made kitchen cabinets alongside with imported home furniture. The design solution for the showroom incorporated three functioning zones: a) Display area, b) Sales and Customer meeting area, c) Administrative offices. Industrial elements such as concrete and metal beams are left exposed and treated only with paint and clear varnish. We added a custom-printed wall mural in the offices depicting a wild forest—the natural source of wood. The project also included a new brand identity and advertisement campaign.