A manufacturer and supplier of packaged deli items based in Brooklyn, Blue Ridge Farms was in need of a update to their brand identity. This new logo was created based on their original identity which featured a rooster that symbolized their farm-freshness. The logo was simply updated by using circular stripes that represent the ridges of a mountainous landscape. The stripes are repeated and rotated in various sizes to illustrate an abstract rooster, which kept their brand identifiable by existing customers. Project design was initiated and completed at C&G Partners.