People can share their personal stories online while exploring other submissions. From here, airbnb can choose stories to be featured in guerilla advertising,
The guerilla advertising not only draws attention to the campaign, but encourages people to engage in the ads through qr codes.
Once the QR code on the ad is scanned, a full-length article of the entire featured story is unlocked which the participant can read. Additionally, finding these stories can earn points towards the digital scavenger hunt.
The digitial scavenger hunt is a curation of local stories which tourists can find using the digital app as navigation. By finding and scanning the storys on the guerilla ads, points will be added which can earn users exclusive airbnb deals and discounts.