• The concept: Whether is it how someone simply looks or performs an exercise with Under Armour they will look like an athlete. 
    Go ahead, see if you can hold back the laughter. 
  • Headline: You want to work out, we want you to look legit
    Body Copy: Working out can be your happy hour, make sure you look the part. 
  • Headline: You want to work out, we want you to look legit
    Body Copy: Craming the gym into your day can be difficult, make the time to look the part. 
  • Headline: You want to work out, we want you to look legit
    Body Copy: Anyone can feel out of place at the gym, we will have you looking so good you will fit right in.
  • This is where Under Armour would encourage people to post the funny photos they have taken or see at the gym. #gymfails for those who failed to look #legit.