Elbaite is a solution to the Paperboard Packaging Alliance Student Design Challenge: "Design an innovative men's cosmetic gift set package that can also be used as a merchandiser display."
As a collaborative team, we developed Elbaite, a men's personal care line that sources one of nature's great minerals–tourmaline. Tourmaline has many restorative qualities, including healing, detoxification and stress relief. It acts as a surfactant and enhances product absorption for better skin care results.
As a team member, my primary responsibility was structural and dieline design development. Elbaite’s gift set structure was inspired by powerful shapes found in nature and sleek modern design.