"What does New York City really need?" I was prompted to create a fictional company and developed its brand identity and applications. Reelway is the first indoor drive-in movie theater in New York City. Reviving the 1950s drive-in theater, Reelway solves the concept's 70 year old problems while promoting reminiscence, revival, and renewal. With vintage cars, dining options and a virtual night sky, Reelway brings the past to the present in a unique, innovative way.