The starting point was the brand, which became famous through online sales and it’s individual design. A large group of satisfied customers was constantly asking for new product launches, leaving no choice but to develop this new brands communication according to our clients target audience. The brand is recognizable by it’s strong, high platform shoe types and is here for a favorite for the eccentric woman.
THE RELATIONSHIP BETWEEN FONT, SYMBOL AND LOGOTYPE
Since the client already had the brand's logotype and symbol stipulated, we were able to analyze and create it's packaging and stationary around it.
Based on it's color and abnormally creative and fashionable shoe design, we were able to give the brand a strong way of presenting itself by using simple shapes and word compositions. Letting the product speak for itself.
The brand's packaging is kept simple.
With black and silver as it's main colors, giving it a classy look. It's packaging is also over sized when compared to the regular shoe boxes. This is due to the products shape and proportions.