texas contemporary art fair

  • texas contemporary is an annual fair of modern and contemporary art that celebrates the rich local art scene of Houston every fall. The total rebrand of the fair was intended to provide a sophisticated backdrop to the dynamic and whimsical art that is exhibited there. My goal was to take inspiration from the fair's surroundings: all the way from the iconic Texas landscape down to the wacky, post-modern architecture of the venue. This inspiration lives in the brand's rich, warm palette and the gentle slopes of its geometry. 

    The nature of my position allowed me to design and produce this project from soup to nuts, creating everything from the branding guide to the bathroom signs. I worked side-by-side with the on-staff architect to translate the branding throughout the space, resulting in an airy, sophisticated layout. I also helped source and coordinate many of the installations in the fair, allowing me to fulfill my vision of playful artworks juxtaposed against the elegant visual language of the brand.

  • concept
  • logo development


  • strong, sophisticated palette


  • cohesive geometric themes


  • design elements refer to local surroundings


  • ad templates allow for the use of various exhibitor artwork


  • digital assets
  • customized marketing emails for exhibitors


  • pages from an interactive marketing packet

  • Parking map for digital outreach
  • front page of website featuring curated exhibitor artwork


  • print assets
  • Double-sided XL promotional flyers


  • vip mailer card with attached scannable vip pass


  • two-page spread advertisement


  • gallery desk cards for exhibitor promotion


  • fair guide and trifold map


  • fair guide interior - first pages



  • fair guide interior - exhibitor list



  • coordinating badges for exhibitors, staff, press, sponsors, and partners



  • coordinating onsite signage for wayfinding, installations, and more