Art on Paper is a unique art fair running during Armory Week in New York City that only shows paper-based work. It's one of the most beloved Art Market fairs and there is a lot of anticipation for this year's edition. There are a lot of innovative uses of paper in this fair, including an unexpected amount of 3d work, and I wanted to highlight the tactile nature of the work shown. I sourced a lot of very textured artwork from exhibitors and designed an elegant and restrained branding system around it. This fair is upcoming in March 2017 so the project is ongoing.
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VIP mailer card, VIP pass to be attached
Exhibitor pricing sheet with roughed-out floorplan