This personal care line that I created is called Rambler Apothecary Company. The word Rambler was chosen for several reasons; rambler is defined as “a person who walks for pleasure, especially in the countryside”, the word also connotes a sense of travel and nostalgia, being that it is also the name of a classic American car.
The design elements for Rambler are derived from vintage
beer & oil cans to link back to the reasoning behind the name of my company. Some of the brand attributes of my company are; multi-functional, nostalgic, clean, & environmentally conscious.
Our target market is lower to middle class men, 25-40, seeking efficient personal care products that make freshening up in the go a breeze. For this reason, each of my products has three functions, slimming down the need for multiple different bottle while traveling. Our romance copy further explains our products:
When it’s time for travelin’, I hope you understand-
I was born a Rambler man. Rambler Apothecary Co. is handcrafted for the traveling man. Located in the heart of Chicago, Rambler focuses on the importance of time and ease when it comes to traveling and keeps that in mind when creating our products. Each product is made with a strong attention to detail & utilizes the finest quality ingredients including 7 essential oils. Our goal is to make the Rambler line the only 3 products a man needs when the wanderlust kicks in.
Our brand will be sold in a variety of affordable retailers. From
Target to places like Urban Outfitter & REI, as well as small boutique retailers