Obnoxious Owl saw an opportunity within the cleaning industry, which is inherently aimed at women. With the rise of single living, shared responsibilities between men and women within the household, and e-commerce trends, they decided to create a primarily web-based store and subscription service for cleaning products. They seek to promote smaller, more sustainable, and more frequent cleaning habits.
(c) Marisa Hagerty. All rights reserved.
Special thanks to Joey Rosa, Sandra Krasovec, and Marianne Klimchuk for the encouragement of this project.