I was assigned to rebrand the state of Kentucky. In my research on the state I discovered a very strong culture of comradery which I chose to focus on for my rebrand. The Kentucky State seal depicts a two friends - a pioneer and a statesman, embracing with the words "United We Stand, Divided We Fall" above them. For this reason I named my brewery P&S Brewing.
The current logo of Kentucky uses a typeface with a lot of movement with the depiction of a racehorse, and the slogan that read "Unbridled Spirit". This current branding only focuses on one aspect of Kentucky culture. For my main application I created a limited edition series of beers that highlights six very distinct and equally important aspects to Kentucky's heritage. This series is named Heritage Brew.
*Please note that this project was created to fulfill an assignment for my AAS Capstone class at the Fashion Institute of Technology.