A graphic designer and educator, Professor CJ Yeh shares his insights about how social media has changed the landscape for brands. The old world required repetition, but social media requires novelty - in this brief talk, CJ shares strategies for how brands and logos can be constantly reinvented.
C.J. Yeh is a designer, artist, educator, and published author. Yeh’s interests include the practices, theories, and history of digital art. C.J. Yeh has published seven books to date, and several of these texts have been adopted by universities in Taiwan. Yeh has won several teaching awards including the SUNY Chancellor’s Award for Excellence in Teaching, the FIT President’s Award for Faculty Excellence, and the Adobe Educator’s Choice Award. He is a tenured Professor and the Assistant Chair of the Communication Design Department at FIT.