SUBWAY Visual Identity System

  • The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. During 2016, Marion teamed up with with Argentina-based Food Stylist and Creative Director Anna Keville Joyce to bring the project to life - a new whimsical flare, full of tasty, colorful, and eye-catching imagery. 

    The new campaign includes the Subway sandwich line as well as conceptual food art pieces highlighting Subway ingredients to be used in the system worldwide. Through teamwork, trail and error, and a genuine sense of curiosity, the crew enjoyed many creative studio days together. 

    We hope you enjoy this new take on food and flavors, and the joy of experimentation and discovery.  
    Eat fresh. 


  • GO TEAM!

    CLIENT - SUBWAY

    Creative Director: Andy Baron
    Designers and Storytelling Concepts: Drew Stocker, Nicole Jordan
    Director of Production: Michael Scelza
    Senior Account Director: Wyeth Slagle, Susie Kang Poteet, Dave Gellert
    Head of Client Services: Jordana Roberts Marcus

    PHOTOGRAPHY
    Storytelling Concepts, Photographer and Image Editing: Marion Luttenberger
    Photo Assistant: Stefan Robitsch

    FOOD STYLING
    Food Stylist Anna Keville Joyce 
    Stylist Assistant: Marissa Fisher

    LETTERING DESIGN
    Typographer: Ian Brignell

    COPYWRITING
    Copywriter: Colin Corcoran

    PRODUCTION
    Producer - Shooting 1: Edward Sturtevant
    Producer - Shooting 2: Jessica Gullo 

    INTERIOR DESIGN

    Thank you.