FITxPentagram: Sharing Unconformity

  • Creative Technology & Design's faculty and students partnered with FIT's CER office and Pentagram to explore innovative ways to communicate FIT's new brand message through the use of time-based media. 

    Target: Gen-Z
    Insights: Gen-Z uses social media as a tool for finding like minded people.
    Strategy: Create an instagram campaign of quick, quirky, and shareable gifs imagining FIT’s “un-words” in unconventional ways and to encourage FIT students and perspective students to participate by creating their own "un-animations."
  • Concept and executions by Melissa De Olivera and Kelly Wang
  • Concept and executions by Melissa De Olivera and Kelly Wang
  • FITxPentagram Creative Team

    Advisors/Design Directors:
    C.J. Yeh 
    Professor, Creative Technology & Design at FIT
    Founder/Creative Director Cynda Media Lab
    Christie Shin
    Assistant Professor, Creative Technology & Design at FIT
    Partner/Design Director Cynda Media Lab

    Student Designers:
    Melissa De Olivera, Advertising Design, Senior
    Desiree Mohammadi, Graphic Design, Senior
    Yewon Shin, Advertising Design, Junior
    Loisse Ledres, Advertising Design, Junior
    Lawrence Staebler, Advertising Design, Junior
    Kelly Wang, Advertising Design, Junior