Please note: This classroom project was created for the course “CT372 Typography for Digital Product Design”. This is purely for educational purposes and I do not claim any textual information or photos.
Chelsea Market has over 6 million visitors annually. Due to a lack of navigational signage and its primarily tourist visitors, the market gets crowded, and many overlook its unique historical details and store offerings. These digital products maintain the brand’s design aesthetic, while utilizing technology like AR and gesture detection to make interacting with the market’s historical content exciting. On-site, the app and kiosk are out of the way, making navigating easy and intuitive. / On-site interviews and walkthroughs led us to the consumers’ primary interests and needs. The app lets tourist go on a self-led historical tour while informing practical decisions like where to eat without the need of using external resources like an on-site map, Yelp reviews, or security guards. Interestingly, conversations with people waiting by the bathroom led us to the digital kiosk solution. It provides entertaining and useful engagement to this captive audience who are usually on their way out.