Berlin, City Branding.

  • Historical City with a Progressive Mind
    Berlin is a rising modern city that has a daring mindset, yet is also rich with history. Even the 12 boroughs in the city also have fun personalities of their own. To encompass all of Berlin's characteristics, a geometrical shape was created using the first Berlin town symbol to trace back to its history, while a modular branding system was created from the shape to depict all of Berlin's unique features that could be applied as a pattern and be rearranged.

  • Modular System

  • Icons
    Each icons depict what makes Berlin different and highlights city's personality.

  • Thank You.