For this assignment in the Typography for Digital Product Design class, we had to create a branded digital product for enhanced way finding and beyond–experiential design. This digital product will use in a Central Park for tourists, visitors, neighbors, commuters, etc. We had to develop features and content for a digital product where it will be installed in a kiosk and on digital signage. The focus is to understand content needs and to improve customers’ experiences in both digital and physical spaces. The creative process will be in the iterative cycle of the design thinking methodology, which consists of empathy, definition, ideation, prototyping, testing, and implementation.