Art direction and branding including logo/packaging design for a skin care brand, Kano Ashiya.
Having been two years since they launched the products which were originally targeted for women in their 40 to 50s,
they approached me for a brand refresh to appeal to the younger generation as well as the original target customers.
They use good ingredients and the products have a nice soft texture, and are highly moisturizing,
so I used giant organic shapes to reflect those.
The minimal typography and the negative space create the modern feeling that could appeal to young people.