Art direction and branding including logo/packaging design for a skin care brand, Kano Ashiya.
Having been two years since they launched the products which were originally targeted for women in their 40 to 50s,
they approached me for a brand refresh and new packaging design for their serum and moisturizer to appeal to the younger generation as well as the original target customers.
The giant organic shapes I used for the box portray the nice soft texture of the products made with selected ingredients,
and indicate that those are highly moisturizing.
The minimal typography that has a modern feeling, and the negative space contrast the movement that the big organic shapes have.