Benefit Roller Liner

  • From Sagmeister & Walsh: Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliners for something more reliable that doesn't smudge: Roller Liner Matte.