Benefit Roller Liner

  • From Sagmeister & Walsh: Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliners for something more reliable that doesn't smudge: Roller Liner Matte.
    CREATIVE DIRECTION, COPYWRITING: Jessica Walsh
    DESIGN & COPYWRITING: Rachel Denti, Gabriela Namie, Angela Iannarelli.
    PRODUCTION: Erica Grubman
    PHOTOGRAPHY: Sarah Hopp
    SET DESIGN & PROP DESIGN: Arielle Casale
    WARDROBE: Erica Grubman, Arielle Casale
    TYPE DESIGN: HeeJae Kim
    RETOUCHING: Matteo Giuseppe Pani, Daniel Plateado