Exposure is a content marketing site for Canon. We wanted to bring the photography community together, where they can grow and refine their skills. Using a streak of red for the tab, we incorporated Canon’s iconic red color. Exposure will bring hobbyists and professionals together.
In a group of three, we did research on our target audience. We asked photography majors, camera lovers, and professionals within the field to get their input help steer us in the right direction.