Target’s Creative Team invited COLLINS to develop the brand strategy, identity, and design program for their first electronics and accessories brand. Our goal was to expand Target’s relationship with their guests through new, high-quality products that addressed the need for novelty, simplicity, and joy. A new signature brand character, paired with a simple design solution that framed the product’s vibrant colors and lively forms was the answer. Since its launch, Heyday has continually sold out in stores nationwide and has successfully led Target into new consumer categories.
Credits: COLLINS + Target Creative. Design Team: Brian Collins, Leo Porto, Sanuk Kim, Kevin Chao. Business: Antonia Lazar. Photography: Mari Juliano