Food Shop looks to eliminate plastic packaging of food in supermarkets through easy and simple sustainable swaps of material, with a heavy design focus on reduction, restraint and coherence
01 Food to Packaging solution system
The flowchart sets out how each supermarket product should be packaged and printed. Think of a grocery item then filter down the chart for an appropriate packaging solution.
02 Packaging solution examples
Below are example items for each packaging solution type.
03 Information Labelling
Each print method [coloured] has to accomodate the required information on the back of each food product.
04 Information Labelling Sizing
04.01 Diagram of how directly printed-on products are sized.
Egg packaging is used as the example here.
04.02 Diagram of how wrap sticker products are sized.
05 Labelling Variation
When products have similar qualities or multiple variations, they need to be distinguishable from each other.
Below is a view of many essential grocery items and how they all coexist next to eachother.
Selected package designs
Where the contents of a product were completely covered with its packaging, I wanted to capture the essence of the inside through simple use of pattern.