Cairo Universe is divided into two separated planets. The first one is Masr El Gdeda,
Nasr City, EIttagamo’a while the second one is October, Zayed and Mohandeseen.
Each part of them is realizing the enormous distances between those two planets so people have to travel to the other planet to enjoy the VOX unique experience.
Imagine being one of those passengers, think of the enormous effort to get to your destination. Starting from convincing a friend, leaving your work early on Thursdays, searching for a comfortable ride or even stealing your dad’s car key and calculating the budget. All these common issues beside a long waiting time in Cairo’s traffic jams.
You are not in a mission that requires all these exhausting scenarios. Now, we understand it wasn’t easy for you to reach us, so we decided that these scenes must come to an end. NOW we are on the two planets.
Client: VOX Cinemas Egypt
Graphic Designer: Islam Elhadary
Art Director: Michael Nessim
Copywriter: Mahmoud Abdel Salam
Account Manager: Nada El Ogail & Engy Noureldin
Account Executive: Amr Adel