• Tayó is a beauty space dedicated to naturalness. A haven for women who are proud of their curls and want to keep their identity intact.

  • The brand project needed to reflect the DNA of the business, as well as make it clear through symbols, colors, all the love involved in the process.

  • The challenge was to give them a brand with which they feel represented and, above all, express every feeling involved with their roots.

  • Curly hair is difficult to maintain but is the pride and essential 
    trait of many women.

  • Thank you for your time. Hope you like it.